Video marketing is now in reach of even the smallest of businesses. It has serious uses given recent google updates which look for particular forms of content on websites. Quality, though is everything – you can do it yourself, but …
There are a number of different forms of video you can create:
- the direct pitch, tell people what you sell, what you do, how they can reach you, where they can find more information
- creating a scene, or a background, placing yourself, your products and services in a scene or situation with which your viewers can then associate
- create a tease which is later followed up with concrete information or a pitch
- provide information which is helpful to your viewers, you can then associate yourself with it all.