All sorts of people are saying that 2013 is going to be the year of video. I believe so! But then, of course, I would.
Video content can be very simple – text based, voice over added, suitable music, spoken word direct to camera, arty, location based, how to’s, product or service demonstrations, information based, whatever. The format you choose needs to fit the purpose you set. Similarly the design, editing, lighting and sound need to fit. Remember this is all part of your branding and marketing effort. If you create something out of sync, something which clashes with your general brand and marketing landscape then it will do you no service at all.
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