Video is increasingly being used by businesses, even the smallest. It is all in reach. Getting the right content and styling it suitably for your business is another question.
Again the watchword is – be a good example of yourself.
Your video marketing, whether it is on an external channel such as youtube, vimeo or metacafe, or forms part of your website, or is a social media upload, it needs to tell your target audience who you are and what you are.
Styles are many and varied
- direct to camera
and then again
- big photo/background
The style, the font, the script, the whole treatment you give your video flavours the message you are presenting. The background, the palette, any effects, setting, any music used
- if they complement each other, it says one thing
- if they contrast, it says another
- if they clash, it says something else again