A tagline is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product (like a film), or to reinforce the audience’s memory of a product. Some taglines are successful enough to warrant inclusion in popular culture. Consulting companies which specialize in creating taglines may be hired to create a tagline for a brand or product.
In all of your branding and your marketing there is one rule above all others – be a good example of yourself.
In the creation of taglines this rule is paramount. You can be abstract, jokey, down-to-earth, homely, pithy, instructive – but be yourself, let your brand be what it is, be who it is.
Your tagline, mottos, logo statements, whatever, they need to portray what your brand is all about.
The taglines we use for f4mmedia and futurhood av are:
in the neighbourhood of the future, that’s where we are!
all materials handcrafted, digitally
consistently generating ideas
These are just a few of the statements we make about ourselves.
Make it simple, make it expressive, make it forceful but only in its argument and its imagery! For god’s sake spell it right, unless it is part of the joke. Your tagline says more about your business than anything else. It needs to set the scene for the full story which you will tell via the full branding production, all of your marketing, everything else you say and do in terms of your business. If you start it right then you have a better chance of continuing in the same vein.