Having settled on some of the basics of your icons – the font and palette to be used – then it is a case of the icons proper, something graphic whcih will represent your brand, your business. Once again it is a case of the psychology of the matter. How will your design inerest your target markets, your target audience? How will you catch people’s attention and become something memorable, something easily recognised and above all – a good example of yourself.
The basics of what you need your icons to do are:
– message, they need to carry the distilled message of your brand, your business out there to the people you want to reach and those around them, it needs to be a true symbol of what you are and what you want to be, it needs to tell the whole story in short
– it needs to be memorable, something which does not connect to your targets is not doing its job, you need that ‘oh, yes’, moment
– being unique, if you the same as all the rest who are you, you don’t stand out, you don’t get remembered, you are less likely to be picked except by accident, make it count, make it stick, make it ‘oh!, yes!’
– try to make it timeless, if you simply connect with something of that moment you will go the way of history, the skips are full already
– it has to be appealing, there are whole articles filled with ridiculous mistakes made in logo design history, rude, offensive, ridiculous, completely forgettable, your logo has to connect with the people you want to reach, give them a smile and even a wink to go with the ‘oh, yes’ moment.