marketing and branding using an abstract background
Part of the new series – who put the art into marketing – here we use an abstract background, layer on some text add a little in the way of an audio track and so we create something hopefully both useful and interesting.
There is a use to be found for most design schemas in branding and marketing efforts. The trick is to get all of the elements working for you – sparking the interest of those who are watching, leading them to take the next step, saying something meaningful about your brand, or at base setting the scene for what you are saying giving your message the best chance possible.
Branding is not just a case of the icons created – the logo and tagline. Setting, decor, decoration, all of these are seriously important – in just the same way how you dress has an impact on those you meet!