Beyond the artist portfolio

An old friend popped round the other day. He is an artist and wanted to talk about projects and possibly working together. We eventually got round to the notion of marketing and promoting artists. As I said, you can promote and market events, products, services but also the artist, which is in a sense a brand. Most artists use a portfolio for basic promotion (as do designers). An idea occurred because we had been talking about mixed media and ways to combine all sorts of content. From the beginnings of a ‘fly on the wall’ film of us chatting and looking at his physical portfolio, it would dissolve into an actual journey through his portfolio in animation with added animated characters and possibly an included adventure or series of adventures with the portfolio itself. Thus the portfolio becomes a separate piece of art in itself and acts as a form of marketing in and of itself. Just an idea – what do you think?

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