The dimensions of a brand

A brand is not something that is static. Indeed, you can describe it as having four dimensions:
– it may have some breadth, be noticeable in a crowd, take up some space either locally or wider
– it may have some height, perhaps at various times it can be seen above the parapet of all else that is happening around and about
– it may have some depth, here I should need no further statement
– and it exists in time, it will have a history and it may have as well a trajectory.
This trajectory is its future history throughout the space and time of the market. It is rarely the case that the trajectory of a brand is uniformly positive. Just as people have their inevitable ups and downs, so do brands. Their images, identities, have good times and bad.
Yes, I am employing a series of metaphors again. But the way we approach such things as our brands sometimes needs the injection of a metaphor every once in a while so that we think about things with a little freshness.
Part of what we hope for is to make the dimensions of a brand result in engagement, information, positivity, a wider audience …


3 thoughts on “The dimensions of a brand

  1. Pingback: E-bike

  2. Hello Webmaster, I noticed that is ranking pretty low for some keywords, this may be due to the new Google Panda update, or it could be due to a variety of other factors. I’m sure you already know about On-page SEO, where Google cares highly about proper formatting of various H1/H2/H3 tags, having your main keyword appear in the beginning of your post and having your post end with the keyword, along with having keyword related alt tags and very relevant LSI. However, you do not seem to have the proper Keywords or relevant Keywords in your posts and in the website. Right now you need a tool or plugin that will allow you to check on Keyword insights, search trends and check for backlink analysis and to find out your Keyword competition. To find a Keyword Plugin that combines both Keyword Research and has the ability as a Rank Checker is what WordPress Seo Keyword, please check out our 5 minute video.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.