Social media for bands, DJ’s, producers, labels Social media video for all

Social media, it’s on everyones’ lips and minds these days. Does it have a use for people within the music world? Of course it does!

Whether the band etc. is just a hobby or a rather more serious effort, promotion and marketing is of utmost importance. DJ’s and DJ producers have exactly the same issues. No-one likes playing to an empty room. Labels, promoters, here sales and door tax is to the fore.

Brand, profile, presence, identity, image, words regularly thrown about, these things used to be established by the music and traditional forms of promotion and marketing. Flyers, posters, reviews in magazines, papers, interviews and other write-ups, local radio or beyond. Although these are still around and still used, the internet and all of its glories have largely taken over for many bands. Using social media can help, can fill the gaps left.

Not every form of social media is relevant to every band but many of them are. Those below are particularly useful:

Youtube

Facebook

Google +

Myspace

Flickr.

But these are not the only platforms.

What you have to decide upon is the balance of media that is right for you. The balance will be determined by the sort of effort you can put in, the sort of image, identity, profile and presence you want to put across. A suitable and considered strategy, rather than a haphazard and accidental approach, means won’t have to put in as much effort, as much time. It will also mean you will not have to repeat or revise the labour. What you do will be worthwhile and, hopefully, productive.

The form of the content of your social media efforts can range across such things as:

–          text

–          still images, photos, design work

–          music

–          video

–          spoken word.

The make up of that content could include:

–          introductions,

–          reviews,

–          general interviews,

–          short interviews,

–          event news,

–          release news,

–          a history or general background of the band, members, its genesis,

–          event photos,

–          photo portraits,

–          cd design,

–          the silly outtakes,

–          filmed performance,

–          vox pops,

–          music videos.

This is not an exhaustive list. What you have to decide or get help making that decision upon, concerns the direction and balance of that content and what media are best to put such across.

Do you want to be mysterious? Or informative? If the latter, how much? How informal do you want to be? How joking? How surreal, daft, funny, silly?

The form, the medium, the message, all need to be in agreement, all supporting each other. Think about the cd covers you have designed. They say something very particular about you. Social media poses the same question.

Video can seriously help within all of this. Moving image pieces can be used on facebook, flickr, myspace, youtube and more. Thus, you can include here:

–          introductions,

–          reviews,

–          general interviews,

–          short interviews,

–          event news,

–          release news,

–          a history or general background of the band, members, its genesis,

–          the silly outtakes,

–          filmed performance,

–          vox pops,

–          music videos,

–          video flyers.

Within all of this, once you have decided upon the strategy you are going to take, it is then a case of making regular updates and connecting it all together. Regular updates, regular mentions keep you in the eyes of those you want to reach. Ensuring the connection between your various media and probably your website halves the effort.

Get in touch to take this a step further …

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