Using music in marketing

Ervin Marketing Creative Communications – The Value of Music in Advertising.

Musical Marketing – a look at how music is used within advertising | The Drum.

Music is much like a palette, where it is used in your marketing activity it forms part of the design scheme. It needs to fit. The right design, the right palette, the right typography, the right musical scheme.

Music has a direct correlation with demographics – what age, what background, where – you don’t or shouldn’t use hip hop to sell to pensioners, kwaito probably won’t catch the ear of people in Alaska.

Music relates directly to mood. What scene is being set? In the same way that you think about the lighting, the backdrop, think about the pace, orchestration and beat of any music used.

The Best Music Marketing of 2013 | Jeremy Wilson.

Beyond Licensing: 10 Brands Innovating With Music | Special: Music and Marketing – Advertising Age.

4 Rules For Making Music Work In Marketing | Co.Create | creativity + culture + commerce.

Silverback DJ – Free listening, videos, concerts, stats and pictures at Last.fm.

f4mmedia on Dropr.

Futurhood Av | Mixcloud.

Take a look and a listen – each piece of music or mix says something different to each and every individual.grammatically correct futurhood av futurhood av plant life futurhood av desert psychedelia 17sunset aromatiq africadep1citybright dancinlie futurhood av music social mediaThe music, the design, the message, all of the content you present needs to fit and to push the message about you and your brand to the right people.

dmDigital marketing and the music industry: six key trends for 2014 | Econsultancy.

 

Stock images, photos

Websites, publications, indeed any content created for any business or endeavour has added impact if you combine your message with graphic images. Suitable stock imagery plays a part in getting your message across.

The graphics you use, the stock images or photos you use all carry much more than just the image itself or themselves. They carry semantic content – indicating meaning even if just partial. They carry an emotive content as well – they indicate particular forms of mood and feeling. Each of us associates particular feelings, memories and more with distinct forms of images. Sunrise, sunset, damp days of spring or autumn, city traffic, a beach and shoreline – I am sure that each such brings certain feelings, memories to mind.

freerangestock.com | Free Stock Photos – Totally Free Commercial Photography and Textures.

Gratisography: Free, use as you please, high-resolution pictures..

Stock photos, royalty-free images, video & music clips – iStock.

Free Stock Images & Photos by StockFreeImages.com.

I am not the greatest of photographers but here are some images which may be of some use – download away folks – credit to f4mmedia where you can.

gated gennel 1 sheffield city bldg1 sheffield city panorama1 sheffield roof in sunlight 2 sheffield roof in sunlight

The Leading Source Of Free Stock Photos – stock.xchng.

10 Sites With Free Royalty-Free Images For Commercial Use.

15 Best Free Stock Photo Websites.

Free stock photos – Rgbstock -Free stock images.

12 best places to get free images for your site | News | TechRadar.

10 Websites Where You Can Get Free Stock Photos.

Morguefile.com free stock photos.

Sometimes there is a use to be made of images that have a slightly different sensibility, stand a little away from the norms of stock photography.

the seatblue branches f4mmedia flower thorn weed f4mmedia

Graphics resources

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Here are a few free downloads for you.

banner2 banner3 banner4 Comp 1 (0;00;05;11) Comp 1 (0;00;06;18) Comp 1 (0;00;09;11) Comp 1 (0;00;11;25) Comp 1 (0;00;12;18) Comp 1 (0;00;12;27) Comp 1 (0;00;13;29) Comp 1 (0;00;18;13) Comp 1 (0;00;22;08) cr3 cr4 cr5 cr7 cr8 cr9 cr10 sde3 sdw1 sdw2 sdw3 sdw4 sdw5 sdw6 sdw7

Web Design Trends For 2014

Web Design Trends For 2014 – Web Design Talks.

city business16 Reasons Why Flat Design Will Die Soon.

Latest Google Hummingbird Algorithm Updates and How You Can Tackle It? – Geeks Zine.

Website Design Company in Sweden | Mobile Apps Sweden | Triple One.

Every year brings new trends in web design. Recent developments have been, of course, majorly the growth of flat design, new big typography, big pictures and video backgrounds. On the code side developments have taken place courtesy of html5, new javascript developments and more. The major changes have been the move towards a greater use of scrolling – see the whole parallax scrolling changes – new menu styles and coding and more.

More emphasis is being seen in terms of palette. Make your colours bring the story of your brand to life. Similarly your typography should say as much. Use a discrete variety for purpose – headlines, general text, logo text and highlighted text.

The Future of Video and SEO | Doc4 » Arkansas Web Design & Mobile Apps.

The No-Nonsense Guide to the Hottest Web Design Trends in 2014.

Search Engine Optimization In 2014 – Creative Beacon.

SEO: The Past, Present, and Future.

The Ingredients To Tasty SEO [Infographic] | Business 2 Community.

The Marketing World in 2014

6 Predictions for the Marketing World in 2014 – Moz.

Top Ten Web Design Trends In 2013 – Creative Beacon.

splashflat f4mmedia

7 web design trends you’ll actually see this year (and how to survive them) | Webdesigner Depot.

Things never stay the same. We move on. Years ago the major things for any business were the phone book, the leaflet drop and so on. Now we have to look seriously at marketing to mobile phones and tablets, not just the basic website.

Web Design Trends Guesstimates for 2014.

The 10 Big Social Media Marketing Trends in 2014 – Jeffbullas’s Blog.

Basic rules stay the same:

  • make it simple and direct
  • where you are telling a story, set the scene properly
  • calls to action, point to them properly, point the way
  • your design should set the scene for your brand and relate directly to your targets, your target audience
  • your colour palette and your typography are two of the biggest building blocks in terms of design, too much is definitely too much

Why 2014 is the Year of Multilingual Website Design – Template Monster Blog.

Music and marketing 3 – video

Video is used far more now by those within the music industry. Not only are the big names getting stuck in to the medium, even small bands, producers, labels and venues have the self same opportunity.

Video flyers are something of a new approach to promoting an event, a release and the like. They can add significantly to the content distributed via social media. Here are a few examples

Here is a vlog produced by some friends.

Here are some examples created by futurhood av, with whom we are connected.

Vlogs and video interviews allow you to be chatty, personable and get basic information across. They allow you to present yourself in a direct and engaging manner. Within this category you can also place ‘the retrospective’ – the presentation of and event or a performance – flavour delivered directly.

Music videos are a product all of their own. They give the music that extra visual dimension. Here are some from futurhood av

Adding music videos to the mix creates additional engagement with your audience. You as a brand acquire another dimension above and beyond the production or performance of music.

Choose your channels – click on the links below

dm3youtube-logo1 imagesvim imagesmetLet us know if we can help. Discuss all of your needs with futurhood av – click the link below

fhavbanner5All of this is obviously just a taste of the what and how of video in music. There is more to come …

Digital marketing and the music industry: six key trends for 2014 | Econsultancy.